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Saturday, April 01, 2006

Chevy's Create Your Own Commercial

In keeping with the trend of "Make Your Own" advertising, Chevy gave the public a chance to make a commercial for their new Tahoe. Here are some of the ads that came back:

Stupidity
Global Warming
Global Warming 2
Trippin'


So seriously kids, let's get a discussion going. Comments. I live for comments. How effective is letting people create their own commercials for your product? Not just in light of creation like the ones above, but just in general?

Monday, March 27, 2006

Fusionbat.com



Our boy Telthorst was behind this...!

Sunday, February 19, 2006

Great Spot for Berlitz

Check it out.

Monday, November 14, 2005

Hollywood unions seek curb on product promotions - Yahoo! News

Hollywood unions seek curb on product promotions

"Two Hollywood unions called for new limits on the practice of weaving commercial brands into the story lines of movies and TV shows, saying so-called product placement has gotten out of hand.

The Writers Guild of America and the Screen Actors Guild also called for the actors and writers who do the extra product-promotion work to be paid more. The unions said serious ethical and financial questions were raised by a recent proliferation of product placements, which they said grew by 44 percent in films and 84 percent in television last year."

Good job, actors...but will it be enough?

Thursday, October 06, 2005

Jesus' secret life

I'll admit this ad isn't in the best taste, but considering that the billboards and their retraction made international news, it's interesting.

Monday, October 03, 2005

Often Wrong, Never in Doubt

I got an advanced copy of this book by Donny Deutsch. Although at this point, the review is not so advance, but I'm a busy girl.

I can't say I picked it up thinking that I would love it. As Donny himself says, a lot of people think he's a jerk. I had some mixed feelings about him.

However, on reading the book, I found that I could really appreciate and put into practice some of his advice. I think anyone who's just starting out in the "real" world or really just anyone at all can benefit from the "Why not me?" Theory.

Overall, I thought the book was well-written and incredibly interesting. The book totters between an autobiography and a "how-to" for effective corporate life. Though it sometimes seems to veer unnecessarily into autobiographical detail (sorry, Donny, I think you're cool, but you're not quite that cool), it does use most of the material to form a coherent point. And honestly, sometimes, like in the title to the first chapter, The Self-Entitlement Injection Theory, someone, whether it's Donny or the guy who helped him write it, is wanking off to how many big words they know.

Still, for all that, I did like the book. I did have one weird comment, though. I got a copy of the book with a cover which simply had the title of the book in large, italicized Arial type. I can see of course that that's not the final cover, but considering that Donny kind of rips David Ogilvy a new one (apparently, Donny's father worked for Ogilvy and they had a massive fight about reverse type) it seemed like a weird tribute to Ogilvy on Advertising. Maybe reverse type would have been better.

Sorry for the longest post ever . . .

Sunday, September 25, 2005

huh?Corp. - a must see

I implore all of you to check out this sweet site!

We do stuff.

Sunday, September 11, 2005

Coke Confirms: Sprite to CP+B

Coke Confirms: Sprite to CP+B

And now they have Sprite, too!

(Good, I'm tired of that little pupppet.)

With Sales Slumping, VW Switches Agencies - New York Times

With Sales Slumping, VW Switches Agencies - New York Times

Crispin Porter + Bogusky pull down another big client. The darling of the ad industry certainly deserves its place at the top.

Thursday, September 01, 2005

For my inaugural post . . .

. . . I'm going to do what I'm really brilliantly good at, recommending good books. Marketing and ad kids such as ourselves should all definitely check out this book and this one.

Max Barry used to be in marketing in Australia. Both books are a hilarious take on marketing.

Wednesday, August 17, 2005

In a New Yorker First, Target to Be Sole Advertiser - New York Times

In a New Yorker First, Target to Be Sole Advertiser - New York Times

Talk about selling out!

The Future of Advertising is Here

The Future of Advertising is Here

We've heard it all before, but here it is put very well.

Sunday, August 07, 2005

The United Nations: Fractured

Is it time to rebrand the UN?

The United Nations: Fractured

CRISPIN PORTER RESIGNS GATEWAY AD ACCOUNT

Now there's an agency with self-confidence. They are used to pushing buttons with the Burger King work (which, and its noteworthy, have been effective in building their brand), but I guess Gateway just isn't willing to be adventurous.

So their agency of record FIRED them. That's balls.

CRISPIN PORTER RESIGNS GATEWAY AD ACCOUNT

Global Brands

Ah, the Importance of Branding.

What is said about our global culture that the most well-grasped brand is Coca-Cola?

Global Brands

Tuesday, June 21, 2005

Inside Dr. Pepper's First Hispanic Campaign

Huh. I didn't know Hispanics liked Dr. pepper so much...
Inside Dr. Pepper's First Hispanic Campaign